Pop-up Shop Virtual 360°: Chilling from Every Angle


What will you dig up next? Witches, skeletons, bats, and more everywhere… oh my! Even if you’re an (other)world away from New York City, you can peer into the first-ever Grandin Road Halloween concept shop in Macy’s Herald Square, virtually, in an experience that’s startlingly real.

Click… take a guided tour, or lurk around all alone—warily peeking left, right, overhead and at your feet. It’s an innovative 360° of frightful fun. But beware: creep through every corner cautiously, because you never know what breathtaking form of haunting Halloween beauty might pop up next. Once you’ve explored the shop in spirit, visit haunted Herald Square for yourself—if you dare! Muah, ha, ha, ha.

Learn more about the Grandin Road Halloween shop in Macy’s Herald Square now.


  1. I love being able to “walk” through the Grandin Road Halloween shop, even though I’m in California and the shop is in New York. I felt as though I’ve had the experience of actually being there. Spooktacular!

  2. This is so cool! I LOVE it – and how great that you did this high quality 360 for all of us who can’t see it in person!

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Grandin Road

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